She loves the sun. She loves summer. She loves flirting. She loves a glass of wine under the sunlight on a Monday. Who is she? She is independent, wild-spirited and free. She is a a romantic and a realist. Dressing up every morning makes her feel alive.  She is Sophia, founder of SUN ΦΛΕΡΤ. 

SUN ΦΛΕΡΤ physical store is located in the heart of Athens, in the hip neighbourhood of Pagrati. It is a conceptual space that echoes the brand’s philosophy and values. There, everyone is welcome and each one is celebrated. No matter the age, gender, style, at SUN ΦΛΕΡΤ we are all equal. 

SUN ΦΛΕΡΤ debut collection reflects all the things that characterise the brand: minimalism merging with maximal elements, sexiness found in clean lines and modern touches seen through a retrospective angle. From colorful embroideries on white shirts to playful logos on blue denims, and sporty playsuits, to utility vests, Sun ΠΑΛΜΟΣ collection is all about creativity, fun and freedom.