THE BRAND

The freedom of dressing, the freedom of being.
A style-filled place that includes everything and everyone. A space where opposites balance in harmony: nowness and timelessness, the known and the unknown, minimalism and maximalism.
Drawing inspiration from authentic humans, SUN ΦΛΕΡΤ honors the ones that do not settle; those whose personal style stands out, the fearless beings that go beyond trends, that experiment and travel and are always in exploration of everything new. The life adventurers.
SUN ΦΛΕΡΤ clothing is all about unexpected combos, diverse elements, easy silhouettes, minimal lines and unique details. Carrying that sexy cool mood, it addresses to both women and men. Solid colors, multiple layers, eye-catching inserts and skin-revealing cuts are the essence of the label.
A mixture of diverse things, cultures, signatures and contradictions all leading to an inclusive universe of color and texture, a world where individuality is celebrated while companionship is cherished.

THE NAME

ΦΛΕΡΤ :  /ˈfleɾt/ flirtingflirtationwooingthe act of being flirted with

The anticipation, the enthusiasm, the vitality.
Flirt is an essential craving of the soul. It’s the spice of life. It’s the force that moves you and keeps you going. Just like the luminous sunlight, flirt has a liberating intensity. When the world around you seems to be moving fast, flirt pauses time. Even in the moments that you don’t feel it in your body, flirt is always there. And it keeps coming back to you. Just like the sun. Surrender to its power and let it shake your existence. 
An ode to flirt. An ode to the sun. And to all the things that make us feel alive.
"We are the sun wanderers,
we keep on flirting."

Picked for you

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SOPHIA THE FOUNDER
She loves the sun. She loves summer. She loves flirting. She loves a glass of wine under the sunlight on a Monday. Who is she? She is independent, wild-spirited and free. She is a a romantic and a realist. Dressing up every morning makes her feel alive.  She is Sophia, founder of SUN ΦΛΕΡΤ. 
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SUN ΦΛΕΡΤ CONCEPT STORE
SUN ΦΛΕΡΤ physical store is located in the heart of Athens, in the hip neighbourhood of Pagrati. It is a conceptual space that echoes the brand’s philosophy and values. There, everyone is welcome and each one is celebrated. No matter the age, gender, style, at SUN ΦΛΕΡΤ we are all equal. 
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SUN ΠΑΛΜΟΣ
SUN ΦΛΕΡΤ debut collection reflects all the things that characterise the brand: minimalism merging with maximal elements, sexiness found in clean lines and modern touches seen through a retrospective angle. From colorful embroideries on white shirts to playful logos on blue denims, and sporty playsuits, to utility vests, Sun ΠΑΛΜΟΣ collection is all about creativity, fun and freedom. 

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